"I am helpless about the present," started Bob Johansen, from the Institute for the Future. But he gave us an exciting and somewhat daunting look at what to expect 10 years from now.
I'm not going to make you wait 10 years to see it all, but will squeeze some of the juiciest bits from the top.
**The real question is not "What's new?" because then it's already happened. It's what's ready to take off. Most of the present is noise. So we need really good filters.
**This world is a new normal, defined as a VUCA world -- Volatile, Uncertain, Complex and Ambiguous. Volatility leads to vision.
**Clarity gets rewarded, even when it's wrong. But in the end the truth or real answers are revealed, so fail early and fail cheaply. In digital communication, clarity is about making things simple without being simplistic.
**Don't fret about gaming because it's everywhere and it's how we learn. The digital natives (who are now barely school-aged but will soon be the greater population) can reverse-mentor the rest of us about the benefits of gaming. Gamers experience excitement and connectedness -- what brand doesn't want that?
**Today we are in a transaction mentality, but reciprocity is the currency of the future -- giving things away with the faith that you'll get something in return. Studies show that the more you give away, the happier people are.
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