Everything's changing. That's what our president and Chief Experience Officer, Kelly Mooney, shared first. Enough to get us control-happy marketers a little uncomfortable.
She started with a definition, just so we were all speaking the same language. The real-time web is "a current and constant flow of conversation, shared experiences and geo context."
We also need to understand the evolution of the web, where it's been and where we are right now.
The first layer was the E-commerce Web, where we were researching, shopping and self-servicing (getting answers to questions, tracking our packages, that kind of thing).
Add to that the Social Web, through which we were creating sharing and influencing -- creating content in ways we never did before. (In fact, Kelly quoted that we created more data in 2009 than in our ENTIRE history. Snack on that for a sec.)
Which brings us to the Real-Time Web, where we are feeding, discovering and layering. We're consuming and discovering bite-sized bits of content. We're still searching--we're still very purposeful, but we're also getting a huge impact out of discovery.
In the new consumer journey there are increasing layers of digital touch points and control.
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