What are we going to do with the collective dynamism of the web? Kelly shared a few ideas. For starters, we need new maps. The world is more complicated than ever before and we need to create new maps and not rely on the old way.
Kelly pointed out that, in comparison to the real-time web, brand sites are lonely places. But they aren't going away. Brand sites and the real-time web need to co-exist. It's an "and," not an "or".
So, knowing that you need to embrace the real-time web, what do you need to do?
- Expedite consumer insights
- Re-architect the consumer journey to and with your brand
- Innovate digital experiences with real-time features
- Integrate conversations, experiences and commerce
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