Resource's Tip Rose spoke to Pam Gillikin from Sherwin-Williams about the brand's success in mobile, which started with the insight that when customers have a paint swatch in hand, their purchase intent goes up. So they focused on getting more swatches in hand. Brilliantly simple.
Leveraging that learning and the knowledge that color selection is stressful, Sherwin-Williams created a mobile app, ColorSnap, which helps people choose colors through color complements.
Before I gush over how great the app is or how well it's done, I'll disclose that RI worked with Sherwin-Williams to create it. But now that that's done, wow it's been a hit! Specifically getting ranked in Ad Age's list of top 10 branded apps of 2009.
But of course the competition was fast on their heels, so they had to think about raising levels of awareness. And of course Apple's App Store has so many thousands of apps, there's competition everywhere.
While the application is just one piece of Sherwin-Williams' larger ecosystem, Pam said ColorSnap has opened them up for doing more, for more data, more content and more conversation.
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