Capping off the content of iCitizen Day 1, RI's Chris Berk shared the stage with Jennifer Taylor from Adobe. Jennifer gave a nod to our new nation of videographers that has burst out of the dropping cost of video cameras. It's a whole new world of content creators, she explained, who can contribute to a brand's pool of content.
Adobe's working to help give users more ways to edit and share their videos across platforms. But what do you do with all this content? "The underside of user-generated content is that it takes quite a bit of curation. Either let your brand into the public domain or put in place a curation strategy."
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