From zombies to LEGOs, augmented reality (AR) is here to entertain us, inform us and, of course, help us spend our dollars.
From the RI LAB, Christopher Barcelona spoke with Noora Guldemond, head of marketing for metaio, Inc. Noora brought AR to life (and death, yes, there were zombies) for us with a few great examples. Noora didn't disclose any numbers, but said LEGO was, let's say, pleasantly surprised with the connection between Augmented Reality and the cash register.
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