RI's Laura Evans chatted with Heather Brunner, COO of Bazaarvoice about how real-time voice of customers is changing business--customers are not just telling other people what they like and don't like, should and shouldn't buy, but they have a voice in shaping products and how e-Commerce is transacting.
Brands see the value in real-time listening and are integrating consumer content into multiple channels -- on-site, in-store and in catalogs -- helping people make more informed decisions wherever they are.
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